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12 Awesome Marketing Books For Entrepreneurs To Read In 2022:

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1. This Is Marketing by Seth Godin

This book is about how to create a movement. It explains that a better strategy is to start by targeting a small audience that will benefit most from your work.

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2. Building A StoryBrand by Donald Miller

This book can help you better communicate the value that your business provides. It explains how to use the universal elements of storytelling to clarify your message so that it resonates with customers.

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3. Traction by Gabriel Weinberg & Justin Mares

Traction covers 19 proven marketing channels, including organic, paid, and social strategies. It also explains how to select and execute the best marketing opportunities for your business.

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4. Permission Marketing

The goal of the permission marketer is to move consumers up the permission ladder, moving them from strangers to friends to customers. And from customers to loyal customers.

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5. Marketing Made Simple by Donald Miller

This book can help you create an effective sales funnel. One that makes it easy for people to understand what you do and why they need your product or service.

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6. Contagious

It covers 6 principles of contagiousness; 6 factors that can cause a product, service, or idea to be more likely to spread. The insights can help you engineer virality to increase the rate at which people remember & recommend your brand.

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7. They Ask You Answer by Marcus Sheridan

This book is about how to use content marketing to attract loyal customers to your business. It explains how to create articles, videos, podcasts, & other content that builds trust and authority in your market.

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8. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

This book is about the power of positioning. It explains how customers think when selecting brands and what you can do to have your brand stand out in the marketplace.

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9. Influence by Dr. Robert Cialdini

Influence covers six powerful principles of persuasion. Each one plays a role in the way that we are influenced throughout everyday life.

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10. The Language Of Trust

This book is about how to overcome skepticism by communicating with people on their own terms. The insights apply to any situation where you need to build trust with customers, critics, or even the general public.

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11. Scientific Advertising

Written in 1923, people might dismiss this book as one of a bygone era. That would be a grave mistake. While social media marketing is all the rage these days, this book is a masterpiece in understanding marketing at its core.

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12. Crushing It!

This book helps entrepreneurs define their personal brands and use them to gain customers’ attention. It’s a practical guide for winning with social media marketing.

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